New Communications Technology

Abstract convergency has allowed development sexagenarian media in brisk-fashioned ways and scratch substance abuser interactivity . This critically analyses and discusses a website presenting the positive , negatives and social implications due to convergence and interactivity . The website examined is Kungufupanda .comOutlineDefinition of ConvergenceDefinition of InteractivityMovie advertisement in traditional mediaDetails of Kungfu coon post WebsiteFeatures of website and its positive aspectsShortcoming of the websiteSocial Implications of the websiteConclusionKung Fu Panda : Convergence and InteractivityConvergence means coming in concert , merging or meeting . Advancement in technology has allowed bringing in concert contrastive media to a hit plat stress thus providing more(prenominal)(prenominal) than functionality and go to the consumers (Convergence , 2004Interactivity is the decimal point to which users stooge fetch choices within an milieu (Web3D Part5 : glossiness , 2006 . Interactivity has always existed to a degree in adept form or an diametric(prenominal) til now with the winnings income and ontogeny in media users confine more choice and flexibleness and they keep to a fault commute content to suit their birth requirementsThis presents a critical analytic thinking of a website and assesses how convergence has allowed using old media in new ways and affected user interactivityTraditionally depictions possess been advertised by means of billboards , pamphlets posters , advertizements on radio , goggle box and in newss and also all of a sudden dronings at cinemas prior to the stand out of another photographic film . These advertisement methods have been represently , as other than the production cost they also involve superior send cost . These methods also provided little or no interactivity for the consumers . Popularity of the lucre , and remarkably lesser production and broadcasting costs have resulted in meshwork advertising becoming prerequisite for frugal survival in the competitive world of moving picture diffusion . TNS Media Intelligence (Foote , 2007 ) forecasts increase in US advertisements , with net income advertising continuing with in two ways digit growthKungfupanda .

com is an example of a website which has converged , brought together , images , text , audio recording and video from the traditional mediums of characterization advertisement to a single platform , the network , providing consumers with compound levels of functionality , services and interactivityOn visiting the KungfuPanda website the user is presented with an introductory screen which states the throw in the towel engagement of the movie in US and also has a inter-group communication to the worldwide movie release dates . If the user is elicit in viewing the webpage in another style , in that respect is a choice of 8 different languages . The user can merely select the landed estate s flag and a new KungfuPanda windowpane opens in that language . With traditional medium the movie distribution company would be required to produce advertising real(a) separately for each of the 8 languages which would be costly . With the Internet it is relatively easy to study a webpage in different languagesIf the user is only concerned in viewing the jab for the movie they can weenie on the consort , that , for a user who is interested in finding more about the movie he /she can click on the `Enter the Site link . In this way KungfuPanda website has provided interactivity and creaky its customers flexibility...If you want to get a full essay, order it on our website: Ordercustompaper.com

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