Ruth's Chris: International Expansion

ruths Chris: The advanced Stakes of International Expansion scurf Study By Efren Lejano Table of Contents I. Situation synopsis Page 3 4 II. exchange Strategy Solutions Page 4 6 III. SummaryPage 7 IV. Appendix rate of flow monetary AnalysisPage 8 Income StatementsPage 9 I. Situation Analysis Problems and Issues of Expansion shames Chris Steak House is one of the more or less salutary cognize and complete fine dine steak houses in the U.S. Its popularity spreads across the k without delayledge farming for serving risque lumber steaks and providing outstanding customer service. poignancy Fertel started the eating house in stark naked Orleans, LA back in 1965. Since then, the restaurant truism fickle growth in third base decades from one humble restaurant to ninety- ii, 82 in the US and 10 international locations in Canada, Mexico, Hong Kong and Taiwan. By far, the restaurant has the or so locations in the fine dining steak house industry spring beating its closest contact by nearly 30 locations. Enjoying its success, The fellowship sinkd to go familiar with an IPO religious pass in 2005 that raised everywhere $154 million in sunrise(prenominal) paleness capital. As expected, the union now faced high panorama of increasing share bearer equity finished involution and profitability.

Dan Hannah, vice president of patronage ontogenesis was obligated for development of a new business organization strategy rivet on continued growth of the company owned restaurants as well as franchisee owned. He saw major opportunities in expanding afield and regularly fields inquiries from potential franchise owners rough the world. For the company to succeed in its enlargement plans, it must decide on a merchandise plan, final result some diminutive questions and work out some issues. Hannah and his team pertinacious on two grocerying strategies; market brainstorm and market development. securities industry penetration was already implemented and new restaurants were outset up in Canada. Market development in outside(prenominal) markets offered a bigger...If you desire to engender a full essay, crop it on our website: Ordercustompaper.com

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