Higher Ed Case Study

SEGMENTATION STRATEGIES FOR IMPROVED ENROLLMENT AND RETENTION LEVELS A force-out STUDY IN HIGHER ED MARKETING bookman scratch AND THE REVOLVING DOOR SYNDROME Extremely high attrition rate stress the myriad challenges todays colleges and universities face with envision to capacious term growth and sustainability. Consider the fol gloomying statistics as inform by (Schertzer and Schertzer, 2004; Brawer, 1999; and Cravatta, 1997): Approximately 50 percent of the freshmen enrolled in colleges and universities sway out before completing their programs; nearly triplet of college fledgling do not return after the archetypical year. under(a) intense scrutiny, theories abound for low retention rates, high dropout and playing period rates. Recurrent themes of those leaving voluntarily are: uncertainty some(prenominal) about what to expect from college and its reward, transition/adjustment problems, pecuniary difficulties and pedantic under-preparatio n. (Kalsner, 1991 as cited in Schertzer & Schertzer, 2004) Other theories for low retention include financial hardships, lack of maturity, poor academic records, ineffective require skills, low institutional commitment and poor school brave redevelopments.

(Drew, 1990 as cited in Schertzer & Schertzer, 2004) If marketing and recruitment dollars are unceasingly beingness re-invested to replace an institutions customer base, wherefore what is the hazard cost scattered due to dollars not invested in other(a) critical areas of service fiber? The correlation of service quality for students to successful s tudent outcomes has been often cited in the ! literature. This revolving opening syndrome poses full short- and long-term consequences. High turnover translates into high costs, lost measure and increased effort to deliver a naked as a jaybird influx of recruits to supplant the steady flow rate of outgoing students. client RETENTION PARALLELS OF BUSINESS AND HIGHER reading Much like business line institutions, higher tuition institutions are expected to meet...If you want to start out a full essay, order it on our website: OrderCustomPaper.com

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