Evaluation of Advert :: essays research papers

Evaluation of AdvertMy boot uses a womans moisturiser and places it along side a man. This is challenging the representation of men because in a normal advert it would of featured a women because it its aimed at women.I started by placing a low and white gradient background. This is opine and minimalistic but at the same time adding some colour to the advert whereas plain white would have appeared bland. I used blue because it is a very cool colour and is linked with cold colours and ice. I am trying to put across that the growth is cool and reflect so cool blues play an important part in the colour scheme. I then added a picture of the product. I located this in the top right and is quite big. This is to get across the product so there is no confusion in what is being advertised. I surrounded this with a black stroke to make it endorse emerge even more and seeing as the top of the background was nigh white, and having a white bottle the two were hard to tell apart. I then placed the name of the product next to it in cool, swish colours but at the same time they contrast the blue and white and stand out really well. I used and nub that is help created by the program I used that appears as the letter are 3d and are gel like.These were then complimented by a And be which is the start of the guide record book I chose to add. They are in big, gauzy and black letters with a white outline to help it, again, stand out. This was placed in the centre of the advert so that they start to watch the line and then it is followed through by the rest of the slogan.The came the rest of the slogan which was Smoooothe with too many Os on purpose to melodic line the government issue. These are in metallic green colours which are overreaching and vibrant. I stretched the first letter to kind of give the effect of the word zooming in at fast speed. Then I added a young-begetting(prenominal) model in black and white in the bottom left, He has an open, revealing and seducing shirt to attract people.I then added a rash blue and green border that uses the same gel like effect as the name of product.