Dell Case Study Essay -- Business and Management Studies

Dell racing shell guinea pig.In this report we be going to analyse the business milieu of thecomputer effort in the form of a PESTE which stands for Political, stinting,Social-Cultural, Technological and Environmental.We whole step that it is important to analyse the environment of a businessas it impart help the business to identify the Opportunities and Threatssurrounding it. Using the case study of Dell we have identified thefollowing opportunities and threats of the computer industry.Political in that respect are a number of political issues, that large organisations suchas Dell must consider when expanding or operating in contrarycountries. Obviously government in the western world have distinguishableideals to the countries in other regions. Rules and regulations indifferent countries would reflect their different ideals so in orderfor companies to be successful, they must have a approximate checkingabout how different governments operate.As stated in the case, paten ts and trademarks are prevalent in thecomputer industry, so it is important for organisations to develop thoroughly relations with different governments. Other elements that must beconsidered include coin exchange rates, taxation and employmentlaw, labour conditions and political stabilities. Organisations shouldalso understand different governments attitudes towards monopoliesand competition.EconomicalOpportunities1) The computer industry is predicted to continue to grow in volume over the years. It is expected to grow between 15-20% over the future(a) 3-5 years. This is influenced by the development of the internet and the global expansion opportunities.2) The foreign marts kindred Asia and china were previously not accessible due to their political and sparing environment. However the situation has changed eliminating barriers thus is now readily accessible this is a big opportunity for the computer industry to grow in these regions.Threats1) Economical changes around the world fanny affect the computer industry. The biggest threat to the industry is the instability of the world market, for example Dell opened a modern manufacturing facility in Brazil and the changes in the South American efficient conditions could thus affect the company.2) The currency fluctuation in different regions can affec... ...mation Ltd (2003) European IT chiefs plan more investment in 2004 (analysts views) Computer Weekly, 9th of kinfolk- Ziff Davis Media Inc (2003) HP Promotes PC Recycling eWeek, 6th of February- Reed Business schooling Ltd (2003) Suppliers introduce price incentives to get users to invest in the latest PC hardware Computer Weekly, 14th October- Simon Quicke (2003) Suppliers views Top supply executives predict market upturn Computer Weekly, 9th September, Reed Business Information Ltd- Adam Lashinsky (2000) The Wired Investor in one case the drivers of the great bull market, PC makers have seen their stocks battered and br uised. The question is Do they still deserve a place in your portfolio Fortune, 18th celestial latitude- Ben Elgin (2003) Hitting the Delete on Compaq Business Week, 14th of April, The McGraw-Hill Companies- Ziff Davis Media Inc (2003) Dell first appearance Consumer Electronics Market eWeek, 25th of September- Andrew Park Faith Keenan Cliff Edwards (2002) Whose luncheon will Dell Eat Next? Now, its moving into printers, storage, and handhelds Business Week, twelfth of August, The McGraw-Hill Companies